2016

How Personalization Helped the Codecheck Mobile App Grow its User Base

Manuel Bleichenbacher | 12. September 2016

At Codecheck, we* have successfully personalized the mobile app and thereby increased its usage and reach considerably. Here are five ideas how personalization can improve your app and how you can implement it step by step. The Codecheck app scans a barcode and tells consumers how healthy and environmentally friendly the food or personal care […] » read more

Why insurance providers should care much more about customer intimacy

Michael Müller | 5. Juli 2016

In their book „The discipline of market leaders“ (1993) Michael Treacy and Fred Wiersema describe three generic competitive strategies: operational excellence, customer intimacy (1) and product leadership. They proclaim that, in order to be competitive, a company has to excel in one of the three disciplines. While incumbent insurance providers struggle with operational excellence (cost […] » read more

Making Digital Sanitation Work

Making Digital Sanitation Work

Christof Dornbierer | 17. März 2016

In Sub-Saharan Africa, 644 million lack access to improved sanitation of which 400 million have GSM coverage – meaning that in the future linking mobile offerings to sanitation solutions is very much a viable idea one might not have thought of. Neither did I until we got a call from a potential customer last autumn: […] » read more

Biometric Authentication: Who controls the Sensor?

Stefan Wengi | 17. Januar 2016

The introduction of Apple’s TouchID made fingerprint readers widely available for a large user population. Today, there are countless applications (including mobile banking apps) making use of this biometric authentication mean. In addition, other biometric authentication means are appearing in online applications. The USAA (serving millions of US military members and their families with insurance, […] » read more