Digitalisierung stellt die Wirtschaft auf den Kopf

Digitalisierung verändert die Interaktion mit dem Kunden und gibt ihm die Möglichkeit, jederzeit die unterschiedlichsten Geschäfte abzuwickeln. Dabei ist es wichtig, dass der Anbieter und die Kunden verstehen, wie sie die neuen Technologien für sich nutzen können. Michael Müller, Partner be [...] » read more

Is blockchain the right answer to your project?

Have you already been confronted with a project proposal that involves blockchain? It’s currently [...] » read more

Mind the gap

A Failure to Communicate - How the Absence of Common Language Risks Your Digital Future

Our co-founder and partner Michael Müller was interviewed by » read more

How Personalization Helped the Codecheck Mobile App Grow its User Base

At Codecheck, we* have successfully personalized the mobile app and thereby increased its usage and reach considerably. Here are five ideas how personalization can improve your app and how you can implement it step by step. The Codecheck ap [...] » read more

Why insurance providers should care much more about customer intimacy

In their book "The discipline of market leaders" (1993) Michael Treacy and Fred Wiersema describe three generic competitive strategies: operational excellence, customer intimacy (1) and product leadership. They proclaim that, in order to be competitive, a company has to excel in one of the three dis [...] » read more