Digitisation turns economy upside down

Digitisation changes customer interactions  and gives consumers the opportunity to do business at any time. It is crucial that companies understand how to use new technologies for their benefit. Michael Müller, Co-Founder at Acrea, wrote his thoughts on the subject in the February issue of of  [...] » read more

Is blockchain the right answer to your project?

Have you already been confronted with a project proposal that involves blockchain? It’s currently [...] » read more

A Failure to Communicate - How the Absence of Common Language Risks Your Digital Future

Our co-founder and partner Michael Müller was interviewed by » read more

How Personalization Helped the Codecheck Mobile App Grow its User Base

At Codecheck, we* have successfully personalized the mobile app and thereby increased its usage and reach considerably. Here are five ideas how personalization can improve your app and how you can implement it step by step. The Codecheck ap [...] » read more

Why insurance providers should care much more about customer intimacy

In their book "The discipline of market leaders" (1993) Michael Treacy and Fred Wiersema describe three generic competitive strategies: operational excellence, customer intimacy (1) and product leadership. They proclaim that, in order to be competitive, a company has to excel in one of the three dis [...] » read more